SuAyu become the household name due to its excellent product quality, efficacy and the way it create patient awareness. On 6th October 2016, The Associated Chambers of Commerce and Industry of India (ASSOCHAM) organized National Summit & Awards on FMCG, New Delhi where SuAyu was honoured with “Best New Product Launch” for its product ‘JointAid Oil’ among all the products launch in India, 2016. The award was presented by Shri Ram Vilas Paswan, Hon’ble Union Minister, Ministry of Consumer Affairs, Food and Public Distribution. The news is well recognized in various media like Sandesh newspaper on 08/10/2016, Divya Bhaskar on 09/10/2016 & The Indian Express on 24/10/2016.